A Lucky History

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We know that jeans are much more than just denim and grommets; they’re a true blue American icon.

Staying true to the rich heritage — and authentic, all-American spirit — of denim, Lucky Brand began crafting great-fitting, vintage-inspired jeans in Los Angeles in 1990. They gave them their distinctively Lucky look by literally putting them through the wringer — ripping, fraying, sanding, patching and washing by hand — to give them true character and soul. Then, added authentic hardware, personalized touches and playful details, and an American legend was born.

This jeans are made for the free-thinker, the artist, the dreamer; they’re made to dance, work, run, jump, play and rock ‘n’ roll. This inspiration doesn’t just come from the rugged workwear of denim pioneers, but from the free spirit and laid-back lifestyle of the Southern California roots. Lucky Brands find inspiration everywhere, from the secluded outlooks of Big Sur, to the old-school tattoo parlors of Venice and the beautiful beaches of Malibu.

Lucky Brand Women's Sweet In Straight In Biggs, Biggs, 32x30

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amazon.co.uk
as of July 9, 2018 12:10 pm

Features

  • Five-pocket dark-wash jean featuring whiskering at hips and fading to knee

Lucky Brand Women's Sweet N Straight Jean, Tanzanite, 32x32

£82.74
2 new from £ 82.74
Buy This Item
amazon.co.uk
as of July 9, 2018 12:10 pm

Features

  • Midrise straight-leg jean with whiskered front and subtle fading through the knees
  • Five-pocket styling with embroidered back pockets
  • Button closure

Lucky Brand Women's Sweet N Straight Jean, Black Amber, 25x32

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amazon.co.uk
as of July 9, 2018 12:10 pm

Features

  • 5-pocket detail
  • Zip fly with button closure

Lucky Brand Women's Lolita Ankle Length Skinny Jean, EL Monte, 26x29

£91.37
2 new from £ 91.37
Buy This Item
amazon.co.uk
as of July 9, 2018 12:10 pm

Features

  • Dark-wash skinny jean featuring subtly whiskered hips and contrast stitching
  • Zip fly with button
  • Five-pocket styling

Lucky Brand Women's Bridgette Skinny Jean, Glow, 31 X 29

£124.98
1 new from £ 124.98
Buy This Item
amazon.co.uk
as of July 9, 2018 12:10 pm

Features

  • 5-pocket detail
  • Zip fly with button closure

Lucky Brand Women's Hayden Boot Cut Jean In Bran Bury, Bran Bury, 29x32

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amazon.co.uk
as of July 9, 2018 12:10 pm

Features

  • Dark-wash denim jean in bootcut silhouette featuring whiskering at hips, thighs, and knees
  • Welted coin pocket
  • Inseam: 32"
  • Zip fly with button closure

Lucky Brand Women's Bridgette Skinny Jean in, Sunny Isles, 31

£47.58
2 new from £ 47.58
Buy This Item
amazon.co.uk
as of July 9, 2018 12:10 pm

Features

  • 5-pocket detail
  • Zip fly with button closure

Lucky Brand Women's Lolita Boot in, Bexley, 29 X 32

£118.74
1 new from £ 118.74
Buy This Item
amazon.co.uk
as of July 9, 2018 12:10 pm

Features

  • 5-pocket detail
  • Zip fly with button closure

Lucky Brand Women's Brooke Flare Jean, Santa Clara, 25

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amazon.co.uk
as of July 9, 2018 12:10 pm

Features

  • Flare-leg jean in light wash featuring whiskers and lighter fading through knees and seat
  • Five-pocket styling
  • Zip fly with button closure

Lucky Brand Women's Hayden Skinny Jean In Montana, 32x29

Buy This Item
amazon.co.uk
as of July 9, 2018 12:10 pm

Features

  • Classic-fit skinnies in uninterrupted wash featuring contrast stitching and welted coin pocket
  • Inseam: 27"
  • Zip fly with button closure